Home-Based Care Outlook: 55% of Leaders Name Staffing as Top Challenge, Tech Investment on Rise

Home Health Care News / By Audrie Martin

Optimism is on the rise for 2025 as providers shift their focus toward strategic growth, and to leveraging technology investments to address persistent staffing challenges and enhance patient outcomes.

That’s according to the Home Health Care News Home-Based Care Outlook Survey for 2025. Findings from the survey, which was sponsored by Homecare Homebase, were recently released.

The survey results reflect the views of 103 professionals in the home-based care industry. Among these respondents, 75% occupy C-suite positions, including vice presidents and directors. Regarding the daily census, 39% of organizations report an average of 1 to 100 clients, while 24% serve between 101 and 500 clients; most of these organizations operate within a single state.

Staffing has emerged as the industry’s most significant challenge, with 30% of respondents indicating that their companies could achieve the greatest business efficiencies by addressing this area. On a positive note, staffing concerns have decreased by 4% compared to previous assessments.

Although worries about changing payment dynamics have increased, staffing technology is expected to yield the highest return on investment among technology expenditures.

Respondents were nearly evenly divided in their expectations regarding agency profit margins. The majority believe margins will remain stable in 2025 compared to the previous year. Additionally, half of the respondents reported that Medicare Advantage negatively impacts margins and will likely continue to do so…

Read Full Article